New Daisy Cremation Urns Website

Not long ago, Daisy Cremation Urns swapped from Zencart to Opencart as an e-commerce solution. During this time, we decided to update the design and appearance of the site, keeping the main colours and typeface, but trying to ensure the website is clear, easy to navigate and simple to use.

Daisy Cremation Urns Home Page

Daisy Cremation Urns Home Page

We kept the blue, pale green, and grey as the main colour scheme, but toned down the use of the pale blue, darker grey and pink. We wanted to keep the site calm and serene, tasteful and classic, and also keep the products as the main focus of the site.

The banners on the home page showcase the popular products or the offers available – showing the images with a bright white background and contrasting blue text to catch the eye. The banners are a slideshow, so we can show more than one banner…

Brass home banner

Brass home banner

Scatter Tube Offer home banner

Scatter Tube Offer home banner

Teak Offer home banner

Teak Offer home banner

The category pages for each section was designed with a simple layout and big buttons, with images that showed the urns in their best light…

Memory Stones Category

Memory Stones Category

As you can see, the memory stones were taken in a garden setting to show what they would like like when surrounded by flowers, whereas the urns were taken with a plain background…

Wooden Urns Category

Wooden Urns Category

Each urn is then shown as big as possible on the screen, with a full description, and all the different options on one page. We hope this will make it easier for customers to browse and find the urn they want. On each page, all the navigational links are there, and always in the same place, so it should be easy for people to navigate round the site.

Wicker Urn Product Page

Wicker Urn Product Page

As well as the products, we also have instructions, a “placing the ashes” service, and a blog:

Daisy Cremation Urns Blog

Daisy Cremation Urns Blog

We are hoping the blog will serve as a source of useful information and a way of driving a little more traffic to the site. You can read some of the articles here at the blog page.

Finally, we have tried to make the checkout very simple, all on one page, rather than clicking through different pages several times, and your address only has to be inputted once if it’s the same delivery and billing address…

Checkout

Checkout

We used a opencart module: Simple Checkout by Dmitriy Kubarev to help facilitate this, and set up card payments through Sage pay, and Paypal – which enables Paypal users to miss filling out most of this form, making it even easier.

Hopefully the site is easier to use, navigate and view the products, as well as the process of actually buying the urns being a simpler process. Since the re-design, we have also added some new products, and I have worked on photographing the products and making sure all the product shots show the urns and memorials at their best:

Brass urns

Brass urns

Teak Urns

Teak Urns

Water Hyacinth Wicker Urn

Water Hyacinth Wicker Urn

You can visit the site here at: www.daisycremationurns.com and you can see this project in full and more of my work here at my website: www.laurapakoradesign.co.uk.

TTFN,
Laura

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