Andy approached me regarding a simple website – to advertise his new Sports Therapy Business. The site needed to inform customers of his therapies, and show his testimonials – so I kept the design fairly clean, sleek and simple and concentrated on the content.
We used blacks, greys and blues to emphasises the sleek and professional attitude, and an easy to read sans serif typeface, using white type on a black background to help the legibility. I used blue to show links, or emphasise type, and used Proxima Nova – from Typekit.
Andy wanted something smart and sporty – but also informative and easy to use. We used images here and there to add some interest to the site, but I kept the design simple and minimalist.