I spent a few hours on Friday wandering around the Funeral Exhibition at Stoneleigh Park. Daisy Coffins, one of the businesses I work for, asked me to come up and have a look round – see the competition, have a look at the trends and new ideas in the funeral industry, and generally get a better idea of who they are advertising too.
As the manufacturers of biodegradable wicker coffins, the first thing I wanted to have a look at was the other wicker coffin companies. Most were fairly similar in branding and tone of voice, although I do think that the Daisy Coffins are the best looking coffins. They also have a lot more emphasis on the structure, and the quality build of Daisy Coffins, compared to most of the other companies.
I then wanted to look at the different urn companies, and their marketing and literature, how they sell to both Funeral Directors and to the public. Most of the companies seem to sell to both, and there were a lot of biodegradable urns on the market – something that is becoming much more of a concern for people know then it was in the past.
Finally, I wandered around to look at some of the other things that I found interesting, the make-up, the amazing stone carver who made the most beautiful stone memorials and headstones, the coffins with Comic Sans carved on the side, flowers, amazing hearses…
All in all a very interesting day.