Daisy Coffins Website

I’ve been involved with Daisy Memories and Daisy Coffins since 2010, and towards the end of last year we launched a new and improved website for Daisy Coffins.

Working with Ana from Smart Sites 4U, we spent a few months developing designing and building this site, trying to convey the brand values of the company, include all the information for both trade customers and funeral directors and the public and build something that looked beautiful and was easy to use.

I spent a few days at different locations photographing the coffins in natural settings. The coffins are all hand made, 100% biodegradable and beautifully constructed from different materials, such as Water Hyacinth, Bamboo and Banana Leaf. We took the coffins to different settings and photographed them to increase the ‘natural’ feeling, using natural settings with lots of greenery, plants, flowers and trees. We also set up a shoot in a church, to show the coffins in a more traditional setting.

Bamboo Traditional Coffin in the Forest

Bamboo Traditional Coffin in the Forest

Bamboo Traditional Coffin Surrounded by Flowers

Bamboo Traditional Coffin Surrounded by Flowers

Banana Leaf Coffin Overlooking the River

Banana Leaf Coffin Overlooking the River

Golden Wicker Traditional Coffin overlooking river

Golden Wicker Traditional Coffin overlooking river

Water Hyacinth Coffin Beside the Lake

Water Hyacinth Coffin Beside the Lake

Water Hyacinth Coffin in Church

Water Hyacinth Coffin in Church

Water Hyacinth Coffin Outside Church

Water Hyacinth Coffin Outside Church

Water Hyacinth Traditional Coffin in the Garden

Water Hyacinth Traditional Coffin in the Garden

Water Hyacinth Traditional Coffin Surrounded by Flowers

Water Hyacinth Traditional Coffin Surrounded by Flowers

These photos provided the basis of the website design, and I picked the palette of colours from these images. We kept the colours fairly muted, so they would not overpower the photos, and to keep the website looking and feeling calm and peaceful.

I used a script typeface for headings within the site, but stuck to a serif typeface for the navigation and body text as it is easier to read. Many of the customers are older and we wanted to make sure the website was accessible. this also tied into our existing branding, so any literature we produce would be consistent.

Daisy Coffins Website text

Daisy Coffins Website text

I used a close-up image of the materials, the woven bamboo, banana leaf, water hyacinth and wicker, as the background for the website. This works as a lovely neutral background, which doesn’t overpower the rest of the site and ties in nicely with the rest of the colour palette and design, but also shows the structure and quality of the websites. I used imagery wherever possible, and the site has many photos throughout, either explaining the process of making and building the coffins, illustrating the bog and information pages, and on the product pages.

Daisy Coffins Imagery

Daisy Coffins Imagery

Ana did a fantastic job putting everything together and turning my static designs into a website! Along with the main pages for customers and the public, which include a short video commissioned by the company and a “Find a Funeral Director” feature helping people to find a stockist nearby, she also built a special trade area that funeral directors can log into, get prices and extra information ad download useful marketing materials.

Daisy Coffin Home Page

Daisy Coffin Home Page

Once the website was complete and launched, I turned to the marketing material, and updated these with the latest branding, ensuring they were consistent, informative and attractive, showing the coffins to their full potential.

Banana Leaf Coffin Details

Banana Leaf Coffin Details

Water Hyacinth Coffin Presenter with Details

Water Hyacinth Coffin Presenter with Details

Finally, below is a selection of some of the advertising I designed during my time with Daisy Coffins – using mostly my own photography:

Daisy Coffins Advert

Daisy Coffins Advert

Daisy coffins New Website Announcement

Daisy Coffins New Website Announcement

Daisy Coffins Trade Advert

Daisy Coffins Trade Advert

Daisy Coffins Trade Advert

Daisy Coffins Trade Advert

Daisy Coffins Trade Advert

Daisy Coffins Trade Advert

You can see this project on my website here: Daisy Coffins and you can visit the site here: www.daisycoffins.com

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