Category Archives: Illustration

Dartington Infographic

I was recently approached to design an info graphic for a piece about the economics of Dartington, a local organisation who work in partnership to build creative and resilient communities which can be a force for positive social change. They wanted an infographic to explain how they work, and had some ideas about what they wanted it to look like, and together we put together this…

Dartington Infographic

Dartington Infographic

It was good fun to have a blank canvas and just a little bit of branding as a restraint for this, and I am really pleased with the final results!

TTFN,
Laura

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Met Office Information Design

For the first 3 months of the year, I worked at the Met Office in Exeter. It was a 3 month contract with them to work with the Design Studio there, and it was great fun! The Met Office is a great place to work, it’s a big building with a restaurant, cafe, gym, shop, a little community all within, and the people there were lovely. I really enjoyed it, and loved the work I did – which ranged from development work on the websites and apps, to information design like the examples below.

Here are a few examples of some of the work I did whilst I was part of the design team:

Winter Statistics

Winter Statistics

Grand National 2014

Grand National 2014

Summer Partners

Summer Partners

These were great fun to work on – we have basic colours and a style to stick to but other than that I was able to be as creative as I wanted. These have appeared on Facebook, twitter, google plus or have been sent round to advertisers and sponsors.

TTFN,
Laura

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Skulls and Rubys – Website and Online Store

Following on from the branding and packaging work, myself and Niki also have been working on the Skulls and Rubys online store and website. After much work and development, it was launched on Monday 18th February – www.skullsandrubys.co.uk. Before the website was launched we had a holding page in place to build some anticipation and excitement…

Holding Page

Holding Page

And as soon it we were able to launch, the home page went live…

Skulls and Rubys Home Page

Skulls and Rubys Home Page

We used the pink leopard print that we used for the tissue paper packaging as a background and kept the colour scheme of pink and black for the backgrounds and text on the site. I wanted to try and use the Lobster and Sailor Larry fonts throughout, but they were not easy to read in paragraphs, so I used a font called Aaargh for the large amounts of text where needed.

Aaargh font

Aaargh Font

The website header used the Sailor Larry font and the sugar skull:

Skulls and Rubys Header

Skulls and Rubys Header

The very talented Amy Stanford took some fantastic photos for the website and marketing work, with the nails on both Niki and another model. The photos are absolutely awesome – and we have used one or two on the Facebook and Home page already…

Amy Stanford - Nail Shots

Amy Stanford – Nail Shots

Amy Stanford - Nail Shots

Amy Stanford – Nail Shots

Amy Stanford - Nail Shots

Amy Stanford – Nail Shots

I tried to keep consistency throughout the site, with rounded corners on backgrounds and images, black backgrounds and pink or white text, the three typefaces used throughout, and the pink leopard print background.

Skulls and Rubys Blog

Skulls and Rubys Blog

The products themselves we decided to portray as illustrations. We discussed using photos but as people’s hands look very different, and each set of nails is hand made and hand painted, we decided illustrations would be the best way to go, as we could show the designs off as accurately as possible without the hands themselves becoming a distraction. I found some brilliant hand illustrations from istock which worked perfectly, which I bought and then made into templates which I then designed the nail sets on based from Niki’s photos.

Default hand illustration

Default Hand Illustration

This is the default pose for hands to show off the nails, as you can clearly see all the nails. Each design has an illustration in this pose (the mix and match ones with different designs on each nail have two – a left and a right). We also used a plain flat hand to show some of the nail designs to – as this clearly shows all the nails on the hand as well.

Open Hands Illustrations

Open Hands Illustration

As well as these illustrations we wanted something a bit more exciting and to fit in with the feel and attitude of the site, and the tattoo rock style… so we also did a clenched fist, a peace sign and a rock sign – all downloaded from istock and drawn by tc397, with the new nail designs illustrated using Illustrator and Photoshop by myself…

Clenched Fist Illustrations

Clenched Fist Illustrations

Peace Sign Illustrations

Peace Sign Illustrations

Rock Sign Illustrations

Rock Sign Illustrations

These have worked really well on the website in the category and product pages – showing the nail designs:

Skulls and Rubys Category Page

Skulls and Rubys Category Page

Skulls and Rubys Product Page

Skulls and Rubys Product Page

The website is now up and running, with the ability to buy all the different nail designs in various different sizes and shapes. We have used Shopify as the e-commerce solution, which I think works very well for the small business set up that Skulls and Rubys has. We have linked the site to a Facebook page, and Niki’s Instagram site with photos of her new nails, and we have plans to send out a newsletter 1-2 times a quarter with new nails and ranges, discount codes and other news from the business for the customers.

Facebook Page

Facebook Page

You can see this project and others on my website here: www.laurapakoradesign.co.uk.

TTFN,
Laura

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Skulls and Rubys Branding and Packaging

After nearly a year of preparation, design work and development – Skulls and Rubys was finally launched on Monday.

My very good friend Niki Stafford has been working as a beautician for many years, and for nearly 5 years has owned her own salon with Emma Mitchell. They have built up a huge client base locally and Niki has been over-run with appointments, with a 2 month waiting list at some times. Her most popular treatment is her nail art – she paints and designs the most amazing things on nails, and if you look at the Bliss Hair and Beauty Facebook page you’ll see whole albums dedicated to her work!

To help out her customers, and to supply people who aren’t local who had seen her work through Facebook and Instagram, she decided to start making and selling her false nails online. She approached me with the idea and a request to help with the design and website last year, and we have been busy with designing the logo and branding, packaging, website and online store ever since. We had a busy year last year, what with weddings and all, but by December we had come up with a plan, branding and a basis for the website.

The logo came first – Niki had decided to name the company Skulls and Rubys, and liked the idea of sugar skulls, tattoos, kitsch and kawaii style graphics. So I went away, researched and started drawing…

Skulls and Rubys Draft Sketches

Skulls and Rubys Draft Sketches

Skull sketch

Skull sketch

We quickly decided that we wanted to go with a skull and just text, and decided against the scroll as it was looking too tattoo-like, and not kitsch enough. We decided on the typeface Sailor Larry Fade as a homage to tattoos, but also use Lobster as a link to the cute, Kawaii style.

Sailor Larry Fade

Sailor Larry Fade

Lobster Typeface

Lobster Typeface

We played around with a few layouts and by Christmas had decided on this design – and used a decorated version on a website holding page and the Facebook page, to let people know the website was coming and to start and build some excitement around the upcoming launch.

Skulls and Rubys Logo - first draft

Skulls and Rubys Logo – first draft

Final Sugar Skull

Final Sugar Skull

Skulls and Rubys Christmas Logo

Skulls and Rubys Christmas Logo

We carried on designing the website, marketing material and packaging, before we both realised the text was mainly upside down! So after a small amendment we had the final design…

We have two versions, one for a black background and one for a white background – and we also have the skull that can be used on its own. Once this was finalised we were able to finish the packaging.

Skulls and Rubys Logo on black

Skulls and Rubys Logo on black

Skulls and Rubys Logo on white

Skulls and Rubys Logo on white

We looked at using plastic blister packs and clamshells to begin with, But found that we couldn’t get a good size for the plastic piece without spending lots of money, and that the packaging looked a bit too normal for our liking!

Packaging Ideas

Packaging Ideas

More Packaging Ideas...

More Packaging Ideas…

We started looking into other alternatives, CD style packaging, boxes and bags, before we struck gold with the pillow boxes. We decided on black pillow boxes, and rather than have them printed, we found a company who would print clear stickers for the front and back – diginate. They print stickers in any shape and size, in any quantity, so we were able to mock up a few examples before we decided for sure. It also meant that we were able to easily print different labels for the different ranges in small quantities without it costing to much money.

Black Pillow Boxes

Black Pillow Boxes

Inside the pillow boxes, each set of nails is in a small sealed plastic bag, and then wrapped in pink leopard print tissue paper, sealed with a Skulls and Ruby’s sticker. The whole package is then posted out in a black jiffy bag, with a branded postage label on the front.

Full packaging set

Full packaging set

Back of the packaging

Back of the packaging

 

Sticker Design for the Back of Packaging

Sticker Design for the Back of Packaging

We have tried to keeps cohesive feel to the brand throughout, sticking to a black background where possible and practical, and using the two typefaces throughout. The pink leopard print is the main supporting graphic throughout, and the hands along the bottom of the back of the packaging – which tie into the website (more on that later) as well as showing the product.

Once we had finalised all these designs we were able to finish the website, and then launch! The website is now live at www.skullsandrubys.co.uk and you can see the Facebook Page here as well. Niki’s instagram page showing photos of all her amazing nail designs is skulls_and_rubys. You can see this project and more of my work here on my website: www.laurapakoradesign.co.uk

More on the website page soon…

TTFN,
Laura

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Goodbye 2012 and hello 2013…

Well it’s been quite a year! A few new projects, a few new customers…

New projects that I completed this year include…

DCUK:
I continued to update the website, take the product photography, and design the e-shots, and embarked on a complete rebrand which will be launched in the next few months… Below are a few of my favourite shots from last year, and a few of the choice e-mails, which I updated the look and format of during 2012.

Santa duckling with duckys and baubles

Santa duckling with duckys and baubles

Natural Mother Duck and Babies

Natural Mother Duck and Babies

Easter E-shot

Easter E-shot

Graduation Ducklings

Graduation Ducklings

DAISY COFFINS:
I updated the design of the Daisy Coffin website, using the colours, type and supporting graphics of the existing brand.

Daisy Coffins Home Page

Daisy Coffins Home Page

BLISS HAIR AND BEAUTY SALON:
As well as some photography sessions with the girls at different events, I have been keeping their blog and facebook page updated and I have been working on some print work throughout the year.

Bliss Photography Shots

Bliss Photography Shots

Bliss Flyer and Price Leaflet

Bliss Flyer and Price Leaflet

DEVON CARERS:
I collaborated with Rachel from Colourclear Graphic Design to work on the new re-brand of Devon Carers Link. They were renaming and rebranding the whole organisation, as well as changing the structure and idea behind the brand. We worked together on the identity and branding, marketing materials, emails, websites, newsletters, posters and more. My first major collaboration – which was fun and really nice to have someone else to bounce ideas off.

Devon Carers logo with tag line

Devon Carers logo with tag line

Devon Carers Newsletters and Flyer

Devon Carers Newsletters and Flyer

Devon Carers Home Page

Devon Carers Home Page

We also worked on 2 sub-brands within Devon Carers – Devon Young Carers and Devon Carers Voice – developing a website for both… but more about that at a later date…

CRABSTITCH:
I designed this logo for a friend of mine who was starting an embroidery business in the summer…

Crabstitch Logo

Crabstitch Logo

IMPULSIVE YACHT RACING:
…Followed shortly by a logo for the new racing team and yacht that I bought as part of a syndicate last summer:

The Impulsive logo

The Impulsive logo

DAISY CREMATION URNS:
Throughout the year I have been working on the Daisy Cremation Urns website and brochure, and we relaunched the new website towards the end of last year. I spent a lot of time learning about coding and opencart to get this website right…

Daisy Cremation Urns Home Page

Daisy Cremation Urns Home Page

ARGAN VIE:
I continued to tweak the branding, and design packaging for Essential Oils Direct’s line of Argan Oil products – Argan Vie:

Argan Vie Logo

Argan Vie Logo

Argan Vie Packaging

Argan Vie Packaging

Essential Oils Direct:
As well as the Argan Vie Products, we worked on labels and product shots, as well as a logo for aromatherapy points for the online store:

Aroma Point Logo

Aroma Point Logo

EOD Labels

EOD Labels

FLAVEL:
Another job in collaboration with Rachel from Colourclear Graphic Design – this was a fun job updating the design and information for 2013’s Comedy Festival Leaflet and posters. The templates were similar to the previous year, and we tweaked the design with the new information. (More about this in a future blog post…)

Comedy Festival Logo

Comedy Festival Logo

Flavel Comedy Flyer

Flavel Comedy Flyer

Flavel Comedy Posters

Flavel Comedy Posters

I also completed the re-brand of my own Graphic Design company:

LAURAPAKORA DESIGN:

Laurapakora Design Logo

Laurapakora Design Logo

Laurapakora Design Home Page

Laurapakora Design Home Page

Laurapakora Design Stationary and Print

Laurapakora Design Stationary and Print

I worked on a personal project based on the Reading Challenge I had set myself the year before, to read 30 books:

Book Review Reading Challenge

Information Design on the books I read in 2011.

I entered a competition to design characters for an alphabet, called “What’s Your Type” by “Oh Momma”, and one of my letters won…

My winning "i"

My winning “i”

I entered and was shortlisted for the South Devon Business Excellence Awards “Young Entrepreneur of the Year Award”:

Shortlisted for the Young Entrepreneur Award

Shortlisted for the Young Entrepreneur Award

And I read and reviewed four different Art and Design books, both for this blog and my other Book Review blog, Information is Beautiful, Graphic Design: A Concise History, How to Design Websites and Creative Inc.

…and that was just the business… in my personal life, I read 50 books, I turned 30, I dyed my hair bright red, I climbed, I sailed, I ran my first marathon and my second half marathon, I sang in a Gilbert and Sullivan musical: Mikado, I bought a boat in a syndicate, we won our first sailing series this Autumn, I watched and enjoyed the Olympics, I went to a street party for the Jubilee, I spent a week in Spain, got married, and spent three weeks in New York and driving around California! Phew! 2013 has a lot to live up too…

I have many plans for Laurapakora Design this year, so watch this space for more… first up, I will be updating my website with new work, and finalising a few projects, including a new website and branding for a False Nail Design company – Skulls and Rubys – which should be launched in the next few weeks.

Happy New Year!
TTFN,
Laura

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New Project – Crabstitch Logo

I designed this logo a while ago for a friend’s new business – he wanted something easy to embroider that represented the name of the business: Crabstitch.

Crabstitch is a local embroidery business, who specialise in clothing – they can digitise, embroider or screen print your design. Based in Torpoint, they cover Devon and Cornwall, small orders and large. They needed a logo that was friendly but professional.

Crabstitch Ideas

Crabstitch Ideas

I worked on various different ideas based around the same theme, and we finally decided on this little fellow:

Crabstitch Logo

Crabstitch Logo

You can see him in action on the website here: www.crabstitch.co.uk

TTFN,
Laura

 

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Updated Bliss Work

A few new pieces for the Bliss Hair and Beauty Salon…

Bliss Flyer and Price Leaflet

Bliss Flyer

We updated the price leaflet and designed these new flyers, using the existing branding.

You can see the project here at my website.

TTFN,
Laura

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The Sketchbook Project Update…

Well, my sketchbook is on tour! You can see the tour dates here. You can catch it in the USA until July 14th, then in Canada briefly until 22nd. Then back to the USA until October 12th, where it comes to London. Then finally off to Melbourne from November 10th – 21st.

You can see my sketchbook online here, and also, the official digitised library here – along with many other amazing sketchbooks. So if you can’t make it in person, pop over to the website and have a look. You can find out more about the whole project here too. And maybe enter for next year..? I know I’m going to!

TTFN,
Laura

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