Tag Archives: advertising

Devon Young Carers

Devon Carers, the organisation I work with regularly have been working on a new campaign to encourage carers to have a Health and Wellbeing Check. It’s been ongoing with the Carers for a while, but the Young Carers wanted to roll out a slightly different version with their own branding…

Devon Young Carers Health & Wellbeing Check Front Cover

Devon Young Carers Health & Wellbeing Check Front Cover

Final_DYC_HWBC_web23

Devon Young Carers Health & Wellbeing Check Booklet

Final_DYC_HWBC_web26

Devon Young Carers Health & Wellbeing Check Booklet

Final_DYC_HWBC_web211

Devon Young Carers Health & Wellbeing Check Booklet

Final_DYC_HWBC_web215

Devon Young Carers Health & Wellbeing Check Back Cover

I changed the typefaces and colours to match the DYC branding, and also made the layout a little better for younger people to read and use. The imagery on the front and back was also changed to reflect the audience a little better, and to make the whole thing a bit more positive and friendly for the younger audience.

TTFN,
Laura

Advertisements
Tagged , , , , , , ,

Devon Carers Advertising

A few weeks ago I finished up some advertising work for Devon Carers. They asked me to work on a campaign to highlight their “Health and Wellbeing Checks” that are being offered for free to all carers. A lot of people don’t realise they are carers – so part of the campaign was to help people identify that they are carers.

We used stock photography of different ages and types of people to show that carers aren’t just older people. I used the existing branding to keep it consistent with the Devon Carers brand and I designed a basic ice which could be adapted to different size and shape adverts and posters:

The adverts were used in different local newspapers, magazines and other literature, and posters and flyers were printed and sent all over the county.

TTFN,
Laura

Tagged , , , ,

Devon Carers Newsletters

This quarter’s newsletters all set and ready to go out to the carers…

Front covers for the three editions

Front covers for the three editions

Inside spread

Inside spread

Local middle page spread for Northern Devon

Local middle page spread for Northern Devon

Back pages for the three editions

Back pages for the three editions

You can download the web editions of these newsletters from the Devon Carers website, and you can see more Devon carers work here on my online portfolio.

TTFN,
Laura

Tagged , , , ,