Tag Archives: essential oils

Essential Oils Direct… Loyalty Cards

Just a quick one to show some loyalty cards I designed recently. Essential Oils Direct are a company I have worked with for a few years now and they wanted a Loyalty Card designed for their customers who pick up their orders from the Warehouse…

Essential Oils Direct Loyalty Card

Essential Oils Direct Loyalty Card

Essential Oils Direct Loyalty Card - back with space for stickers

Essential Oils Direct Loyalty Card – back with space for stickers

Once you’ve filled the card, you get a mini card with a coupon code to give you a discount…

Minicard discount code

Minicard discount code

Minicard discount code

Minicard discount code

And finally, the stickers we ordered for each collection…

Sticker designs...

Sticker designs…

And here they are in all their glory…

EOD Loyalty and Discount Cards

EOD Loyalty and Discount Cards

EOD Loyalty Card with sticker

EOD Loyalty Card with sticker

Moocards printed these for us, and they were brilliant, great service!

TTFN,
Laura

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Goodbye 2012 and hello 2013…

Well it’s been quite a year! A few new projects, a few new customers…

New projects that I completed this year include…

DCUK:
I continued to update the website, take the product photography, and design the e-shots, and embarked on a complete rebrand which will be launched in the next few months… Below are a few of my favourite shots from last year, and a few of the choice e-mails, which I updated the look and format of during 2012.

Santa duckling with duckys and baubles

Santa duckling with duckys and baubles

Natural Mother Duck and Babies

Natural Mother Duck and Babies

Easter E-shot

Easter E-shot

Graduation Ducklings

Graduation Ducklings

DAISY COFFINS:
I updated the design of the Daisy Coffin website, using the colours, type and supporting graphics of the existing brand.

Daisy Coffins Home Page

Daisy Coffins Home Page

BLISS HAIR AND BEAUTY SALON:
As well as some photography sessions with the girls at different events, I have been keeping their blog and facebook page updated and I have been working on some print work throughout the year.

Bliss Photography Shots

Bliss Photography Shots

Bliss Flyer and Price Leaflet

Bliss Flyer and Price Leaflet

DEVON CARERS:
I collaborated with Rachel from Colourclear Graphic Design to work on the new re-brand of Devon Carers Link. They were renaming and rebranding the whole organisation, as well as changing the structure and idea behind the brand. We worked together on the identity and branding, marketing materials, emails, websites, newsletters, posters and more. My first major collaboration – which was fun and really nice to have someone else to bounce ideas off.

Devon Carers logo with tag line

Devon Carers logo with tag line

Devon Carers Newsletters and Flyer

Devon Carers Newsletters and Flyer

Devon Carers Home Page

Devon Carers Home Page

We also worked on 2 sub-brands within Devon Carers – Devon Young Carers and Devon Carers Voice – developing a website for both… but more about that at a later date…

CRABSTITCH:
I designed this logo for a friend of mine who was starting an embroidery business in the summer…

Crabstitch Logo

Crabstitch Logo

IMPULSIVE YACHT RACING:
…Followed shortly by a logo for the new racing team and yacht that I bought as part of a syndicate last summer:

The Impulsive logo

The Impulsive logo

DAISY CREMATION URNS:
Throughout the year I have been working on the Daisy Cremation Urns website and brochure, and we relaunched the new website towards the end of last year. I spent a lot of time learning about coding and opencart to get this website right…

Daisy Cremation Urns Home Page

Daisy Cremation Urns Home Page

ARGAN VIE:
I continued to tweak the branding, and design packaging for Essential Oils Direct’s line of Argan Oil products – Argan Vie:

Argan Vie Logo

Argan Vie Logo

Argan Vie Packaging

Argan Vie Packaging

Essential Oils Direct:
As well as the Argan Vie Products, we worked on labels and product shots, as well as a logo for aromatherapy points for the online store:

Aroma Point Logo

Aroma Point Logo

EOD Labels

EOD Labels

FLAVEL:
Another job in collaboration with Rachel from Colourclear Graphic Design – this was a fun job updating the design and information for 2013’s Comedy Festival Leaflet and posters. The templates were similar to the previous year, and we tweaked the design with the new information. (More about this in a future blog post…)

Comedy Festival Logo

Comedy Festival Logo

Flavel Comedy Flyer

Flavel Comedy Flyer

Flavel Comedy Posters

Flavel Comedy Posters

I also completed the re-brand of my own Graphic Design company:

LAURAPAKORA DESIGN:

Laurapakora Design Logo

Laurapakora Design Logo

Laurapakora Design Home Page

Laurapakora Design Home Page

Laurapakora Design Stationary and Print

Laurapakora Design Stationary and Print

I worked on a personal project based on the Reading Challenge I had set myself the year before, to read 30 books:

Book Review Reading Challenge

Information Design on the books I read in 2011.

I entered a competition to design characters for an alphabet, called “What’s Your Type” by “Oh Momma”, and one of my letters won…

My winning "i"

My winning “i”

I entered and was shortlisted for the South Devon Business Excellence Awards “Young Entrepreneur of the Year Award”:

Shortlisted for the Young Entrepreneur Award

Shortlisted for the Young Entrepreneur Award

And I read and reviewed four different Art and Design books, both for this blog and my other Book Review blog, Information is Beautiful, Graphic Design: A Concise History, How to Design Websites and Creative Inc.

…and that was just the business… in my personal life, I read 50 books, I turned 30, I dyed my hair bright red, I climbed, I sailed, I ran my first marathon and my second half marathon, I sang in a Gilbert and Sullivan musical: Mikado, I bought a boat in a syndicate, we won our first sailing series this Autumn, I watched and enjoyed the Olympics, I went to a street party for the Jubilee, I spent a week in Spain, got married, and spent three weeks in New York and driving around California! Phew! 2013 has a lot to live up too…

I have many plans for Laurapakora Design this year, so watch this space for more… first up, I will be updating my website with new work, and finalising a few projects, including a new website and branding for a False Nail Design company – Skulls and Rubys – which should be launched in the next few weeks.

Happy New Year!
TTFN,
Laura

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New Work: Argan Vie

This is an ongoing project but I wanted to share with you all the work so far…

Essential Oils Direct approached me about a year ago to help them with some branding work for several different projects, which we’ve been working on. Argan Vie is an organic fairtrade Argan Oil product, at present the oil itself from the kernels of the Argan tree, found mainly in Morroco.

EOD asked me to design the logo and branding for this product, at first, just the oil itself but hopefully there will be some new products on the not so distant horizon. I looked at Morrocan art, the colours, style and patterns used, and at the tree itself and the kernels. I came up with a few different ideas:

Argan Vie Logo Ideas

I went for 3 different approaches, looking firstly at the patterns and shapes used in Morrocan art, and a mediteranean colour pallette. The second idea used the typography and the finials and counters of the a as a drop of oil. The third was more clinical and modern look at the brand.

We decided to go for the second option, and the final design for the logo was created:

Argan Vie Logo

I used a Modern Serif typeface – Bodoni, with contrast between the thick and thin strokes and thin straight serifs, as this is a very elegant typeface, and is often associated with beauty and fashion (think of Vogue magazine…) I went with lowercase as this made the brand slightly warmer and friendlier, and fitted with the use of the lowercase a as the logo.

We then set about designing the packaging, trying out different bottles and labels. The 50ml and 100ml bottles are silver coloured with a clear label over the top – the type looks lovely and crisp against the silver colour. The soap is just a band of cardboard, we are keen not to use too much packaging.

Argan Vie Oil, 100ml and 50ml, Argan Vie Soap

Close-up of Argan Vie Oil Bottle

Close-up of Argan Vie Oil Bottle

Argan Vie Soap Label

We’re still developing some newer products in the range, and more packaging, so watch this space for more Argan Vie! You can buy the oil here: Argan Vie and visit Essential Oils Direct here.

TTFN,
Laura

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Unused Designs

Over the past few weeks I have been going through old work, in preparation for the new website and portfolio. During this time I have been looking through old work, old sketchbooks and files. I have found loads of ideas that never got used… logos that were rejected, artwork that didn’t quite fit the bill and ideas that never quite made it off the ground.

But some of them were really interesting, and I thought I would share them with you – some have shown me how far I have come, some have inspired me to go back to old projects, or to follow some more personal work. Here they are, see what you think:

&more - a University Design Group

This logo was for a design group at University. I was inspired by Herb Lubalin and this was a homage to his mother & child logo and obsessed by geometric sans serif faces… I do like this though, very simple and effective.

"Eight Faces" logos - a type test

Eight Faces was a University Project based on a set of tests to determine the correct typeface for your work. It’s still a work in progress (although I don’t have a lot of spare time to work on it!) The logo was based on a “seal of approval” in gold, silver and bronze.

Le Frogs - teatowel design ideas

Le Frogs - teatowel design ideas

Le Frogs - teatowel design ideas

Le Frogs - teatowel design ideas

Le Frogs are a set of wooden frogs made by the Duck Company UK, and these were designs for a screen printed teatowel to be given away free with other products to advertise these. In the end we went with a duck image, and abandoned the idea of the frogs, but I really liked the way these illustrations came out.

Essential Oils Direct Logo Ideas

Essential Oils Direct Logo Ideas

These are two different ideas I had for an essential oils company. The first played on the idea of both fumes and leaves – the shapes are supposed to represent both. I wanted to keep the identity clean and fresh, and this idea was supposed to be modern and contemporary too.
The second idea was derived from more traditional labels. I looked at old Victorian and Edwardian style labeling for cosmetics and toiletries as inspiration, but used a geometric sans serif face and a more contemporary style of illustration for the embellishments.
We ended up going for something completely different using drops in the typography and a serif typeface, but I like these ideas.

Hanami Japanese Sushi and Karaoke Bar Logo Idea

Neon Menu Cover

Neon Karaoke Cover

Neon Drinks List Cover

Hanami was a University project to brand a Japanese Sushi and Karaoke Bar. The logo was the first developed idea I had, using pictograms of a fish and a hand holding a microphone, rendered in a way to make it look like Japanese Kanji. I ended up going for a simple wordmark using a condensed sans serif to look similar to Japanese banners, but I still really like this logo and think it worked well. The neon images were based on some typography that I took – using items to fit into the Japanese kitsch culture, and also to represent the different elements of the Bar. I ended up using the original photos with saturated colour, but I like these images, and I’m tempted to use them in another project…

Zephyr Collage

Zephyr Collage

These collages were experiments I did for a University project. I was trying to invent and brand an association to encourage younger people to sail. These weren’t right for the project, they weren’t contemporary enough, but I loved making them and I think the different textures of the paper and torn edges works well. I have started to develop these into prints, hopefully they’ll be ready soon.

Zephyr Photography

Zephyr Photography

These images were another development of a Zephyr idea. I looked into photographing water, both still and moving and integrating type into the image. The top image shows running water, and I was trying to show the water running through the type. In the bottom image I was trying to show the word “gybe” as a boat on the water.

type - sea

Another experiment was using words and type – one of the ideas was to “draw” with words. This was a sea made up of coloured type – using words relating to sailing and the sea.

Zephyr Wordmark - letterpress

Zephyr Wordmark - letterpress

Zephyr Wordmark - letterpress

Zephyr Wordmark - letterpress

Finally, these images were created using scanned in letterpress prints, and manipulated in Photoshop. I was trying to get the illusion of looking at the type through water, with the letters distorted by the waves and ripples. I really liked this idea but it was difficult to develop as a logo that could be easily used in all the different applications.

I hoped you like looking at this stuff, I feel sad sometimes that some of the work I do doesn’t see the light of day, and it’s nice to show people what you’ve been working on, even if it ends up not being used. Anyway, time to get back to it…

TTFN,
Laura


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