Tag Archives: newsletters

Devon Young Carers

Devon Carers, the organisation I work with regularly have been working on a new campaign to encourage carers to have a Health and Wellbeing Check. It’s been ongoing with the Carers for a while, but the Young Carers wanted to roll out a slightly different version with their own branding…

Devon Young Carers Health & Wellbeing Check Front Cover

Devon Young Carers Health & Wellbeing Check Front Cover

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Devon Young Carers Health & Wellbeing Check Booklet

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Devon Young Carers Health & Wellbeing Check Booklet

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Devon Young Carers Health & Wellbeing Check Booklet

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Devon Young Carers Health & Wellbeing Check Back Cover

I changed the typefaces and colours to match the DYC branding, and also made the layout a little better for younger people to read and use. The imagery on the front and back was also changed to reflect the audience a little better, and to make the whole thing a bit more positive and friendly for the younger audience.

TTFN,
Laura

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Devon Carers Newsletters

I’ve just finished the latest Devon Carer Newsletters for this quarter. The issue has 3 editions, a Northern, Southern and Eastern version. The newsletter contains mainly county-wide news and articles, with the middle 2 pages for local news and articles, and the last page as a calendar for local events and groups.

Southern Autumn 2014 Newsletter Front Page

Southern Autumn 2014 Newsletter Front Page

Newsletter Spread Local Page Spread

Local Calendar of events

Local Calendar of events

You can find out more about Devon Carers here: www.devoncarers.org

TTFN,
Laura

 

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Devon Carers Advertising

A few weeks ago I finished up some advertising work for Devon Carers. They asked me to work on a campaign to highlight their “Health and Wellbeing Checks” that are being offered for free to all carers. A lot of people don’t realise they are carers – so part of the campaign was to help people identify that they are carers.

We used stock photography of different ages and types of people to show that carers aren’t just older people. I used the existing branding to keep it consistent with the Devon Carers brand and I designed a basic ice which could be adapted to different size and shape adverts and posters:

The adverts were used in different local newspapers, magazines and other literature, and posters and flyers were printed and sent all over the county.

TTFN,
Laura

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Devon Carers Newsletters

This quarter’s newsletters all set and ready to go out to the carers…

Front covers for the three editions

Front covers for the three editions

Inside spread

Inside spread

Local middle page spread for Northern Devon

Local middle page spread for Northern Devon

Back pages for the three editions

Back pages for the three editions

You can download the web editions of these newsletters from the Devon Carers website, and you can see more Devon carers work here on my online portfolio.

TTFN,
Laura

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New Devon Young Carers Newsletter

Hot on the heels of the main 3 edition Devon Carers Newsletter, is the Devon Young Carers newsletter.

This edition is a countywide one, with news specifically for Devon Young Carers. The local offices also produce their own 4 page newsletter with local information and events in small numbers, but this county-wide edition is printed and sent to around 2000 young carers in Devon.

Devon Young Carers Newsletter Summer 2013

Devon Young Carers Newsletter Summer 2013

The design is based on the Devon Carers Newsletter, although there is an extra colour used as there are 4 different areas for the Young Carers. Coolvetica is used as the headline typeface as it appears younger than the Devon Carers typeface –  Myriad Pro.

You can find out more about Devon Young Carers here, and see more of my work with Devon Carers here on my website.

TTFN,
Laura

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New Devon Carers Newsletters

Another edition of the Devon Carers Newsletters has been designed, printed, mailed out, uploaded, and emailed…

Eastern Summer Edition 2013

Northern Summer Edition 2013

Southern Summer Edition 2013

As usual, the three different editions had the different sub-brand colour for the front page, middle pages and back page…

Eastern Front Page

Eastern Front Page

Northern Front Page

Northern Front Page

Southern Front Page

Southern Front Page

But we have now added the partner logos along the footer – Devon Carers is now recognised by Carers Trust!

We have different localised information and events for the three different areas on the middle pages and the calendar:

Eastern Local Pages

Eastern Local Pages

Northern Local Pages

Northern Local Pages

Southern Local Pages

Southern Local Pages

Northern Calendar

Northern Calendar

You can see more of my Devon Carers work here on my website.

TTFN,
Laura

 

 

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Devon Carers Winter Newsletter

Well, I’m back in the studio full time after all the excitement of the honeymoon, and here’s the first completed job as a married woman 😉

The winter edition of the Devon Carers Newsletter – for all three areas has just gone online on the website, and the physical copies will be posted next week. Using the designed template from the new brand (a collaboration between myself and Colour Clear Graphic Design) I put together this Winter’s edition.

Front Pages of the three editions

Front Pages of the three editions

The front pages, calendar back page and the middle local page spreads are all colour co-ordinated to match the different areas of Devon – Northern, Southern and Eastern.

Eastern Local Page Spread

Eastern Local Page Spread

Northern Local Page Spread

Northern Local Page Spread

Southern Local Page Spread

Southern Local Page Spread

Eastern Calendar

Eastern Calendar

The newsletter is designed with carers in mind – small snappy articles, information that is of the utmost benefit to the carers, and type that is easy to read. You can find out more about Devon Carers and download the new newsletters here.

TTFN,
Laura

 

 

 

 

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New Updated DCUK Work

It’s been a busy couple of months at the Duck Company HQ in Totnes, and we’ve been working on new e-mail newsletters to let the customers know of all the new arrivals!

Mother’s Day email with the new design

We have redesigned the e-shots, using more white space. We have also designed these e-shots so that you can scroll down and see more, utilising the fact that it’s on a screen a lot more. The area above the fold should be enough to draw people in, and make them want to scroll down, and then click on the email links to go direct to the website to find out more.

The Duck Company UK has q loyal following of fans and customers, and the e-shots should hopefully provide them with information on new ducks, special offers and perfect seasonal gifts from the website.

2012 Easter e-shot

Thank you teacher

I have kept the original brand colours, and the style of the photography, but made the designs cleaner and more simple. This makes the images more eyecatching, and I kept the amount of text to a minimum, using different weights, colours and sizes to make different messages stand out.

Diamond Jubilee Ducklings

The e-shots seem to be working well, the Diamond Jubilee e-shot, combined with a brief message on Facebook caused the entire stock of limited edition ducklings to sell out in 4 hours.

Most of the e-shots are designed for a UK audience and then again for a US audience as DCUK have customers on both sides of the pond.

White Jubilee Duckling Email

We have used the e-shots for the trade customers as well, in particular, to advertise Trade Fairs and new stock.

Easter Trade Email

If you like the look of the ducks, and want to find out more, visit the Duck Company UK site here.

You can see this project and more on my website here: www.laurapakoradesign.co.uk.

TTFN,
Laura

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