Tag Archives: packaging

Skulls and Rubys Branding and Packaging

After nearly a year of preparation, design work and development – Skulls and Rubys was finally launched on Monday.

My very good friend Niki Stafford has been working as a beautician for many years, and for nearly 5 years has owned her own salon with Emma Mitchell. They have built up a huge client base locally and Niki has been over-run with appointments, with a 2 month waiting list at some times. Her most popular treatment is her nail art – she paints and designs the most amazing things on nails, and if you look at the Bliss Hair and Beauty Facebook page you’ll see whole albums dedicated to her work!

To help out her customers, and to supply people who aren’t local who had seen her work through Facebook and Instagram, she decided to start making and selling her false nails online. She approached me with the idea and a request to help with the design and website last year, and we have been busy with designing the logo and branding, packaging, website and online store ever since. We had a busy year last year, what with weddings and all, but by December we had come up with a plan, branding and a basis for the website.

The logo came first – Niki had decided to name the company Skulls and Rubys, and liked the idea of sugar skulls, tattoos, kitsch and kawaii style graphics. So I went away, researched and started drawing…

Skulls and Rubys Draft Sketches

Skulls and Rubys Draft Sketches

Skull sketch

Skull sketch

We quickly decided that we wanted to go with a skull and just text, and decided against the scroll as it was looking too tattoo-like, and not kitsch enough. We decided on the typeface Sailor Larry Fade as a homage to tattoos, but also use Lobster as a link to the cute, Kawaii style.

Sailor Larry Fade

Sailor Larry Fade

Lobster Typeface

Lobster Typeface

We played around with a few layouts and by Christmas had decided on this design – and used a decorated version on a website holding page and the Facebook page, to let people know the website was coming and to start and build some excitement around the upcoming launch.

Skulls and Rubys Logo - first draft

Skulls and Rubys Logo – first draft

Final Sugar Skull

Final Sugar Skull

Skulls and Rubys Christmas Logo

Skulls and Rubys Christmas Logo

We carried on designing the website, marketing material and packaging, before we both realised the text was mainly upside down! So after a small amendment we had the final design…

We have two versions, one for a black background and one for a white background – and we also have the skull that can be used on its own. Once this was finalised we were able to finish the packaging.

Skulls and Rubys Logo on black

Skulls and Rubys Logo on black

Skulls and Rubys Logo on white

Skulls and Rubys Logo on white

We looked at using plastic blister packs and clamshells to begin with, But found that we couldn’t get a good size for the plastic piece without spending lots of money, and that the packaging looked a bit too normal for our liking!

Packaging Ideas

Packaging Ideas

More Packaging Ideas...

More Packaging Ideas…

We started looking into other alternatives, CD style packaging, boxes and bags, before we struck gold with the pillow boxes. We decided on black pillow boxes, and rather than have them printed, we found a company who would print clear stickers for the front and back Рdiginate. They print stickers in any shape and size, in any quantity, so we were able to mock up a few examples before we decided for sure. It also meant that we were able to easily print different labels for the different ranges in small quantities without it costing to much money.

Black Pillow Boxes

Black Pillow Boxes

Inside the pillow boxes, each set of nails is in a small sealed plastic bag, and then wrapped in pink leopard print tissue paper, sealed with a Skulls and Ruby’s sticker. The whole package is then posted out in a black jiffy bag, with a branded postage label on the front.

Full packaging set

Full packaging set

Back of the packaging

Back of the packaging

 

Sticker Design for the Back of Packaging

Sticker Design for the Back of Packaging

We have tried to keeps cohesive feel to the brand throughout, sticking to a black background where possible and practical, and using the two typefaces throughout. The pink leopard print is the main supporting graphic throughout, and the hands along the bottom of the back of the packaging – which tie into the website (more on that later) as well as showing the product.

Once we had finalised all these designs we were able to finish the website, and then launch! The website is now live at www.skullsandrubys.co.uk and you can see the Facebook Page here as well. Niki’s instagram page showing photos of all her amazing nail designs is skulls_and_rubys. You can see this project and more of my work here on my website: www.laurapakoradesign.co.uk

More on the website page soon…

TTFN,
Laura

Advertisements
Tagged , , , , , , , , , , , ,

Goodbye 2012 and hello 2013…

Well it’s been quite a year! A few new projects, a few new customers…

New projects that I completed this year include…

DCUK:
I continued to update the website, take the product photography, and design the e-shots, and embarked on a complete rebrand which will be launched in the next few months… Below are a few of my favourite shots from last year, and a few of the choice e-mails, which I updated the look and format of during 2012.

Santa duckling with duckys and baubles

Santa duckling with duckys and baubles

Natural Mother Duck and Babies

Natural Mother Duck and Babies

Easter E-shot

Easter E-shot

Graduation Ducklings

Graduation Ducklings

DAISY COFFINS:
I updated the design of the Daisy Coffin website, using the colours, type and supporting graphics of the existing brand.

Daisy Coffins Home Page

Daisy Coffins Home Page

BLISS HAIR AND BEAUTY SALON:
As well as some photography sessions with the girls at different events, I have been keeping their blog and facebook page updated and I have been working on some print work throughout the year.

Bliss Photography Shots

Bliss Photography Shots

Bliss Flyer and Price Leaflet

Bliss Flyer and Price Leaflet

DEVON CARERS:
I collaborated with Rachel from Colourclear Graphic Design to work on the new re-brand of Devon Carers Link. They were renaming and rebranding the whole organisation, as well as changing the structure and idea behind the brand. We worked together on the identity and branding, marketing materials, emails, websites, newsletters, posters and more. My first major collaboration – which was fun and really nice to have someone else to bounce ideas off.

Devon Carers logo with tag line

Devon Carers logo with tag line

Devon Carers Newsletters and Flyer

Devon Carers Newsletters and Flyer

Devon Carers Home Page

Devon Carers Home Page

We also worked on 2 sub-brands within Devon Carers – Devon Young Carers and Devon Carers Voice – developing a website for both… but more about that at a later date…

CRABSTITCH:
I designed this logo for a friend of mine who was starting an embroidery business in the summer…

Crabstitch Logo

Crabstitch Logo

IMPULSIVE YACHT RACING:
…Followed shortly by a logo for the new racing team and yacht that I bought as part of a syndicate last summer:

The Impulsive logo

The Impulsive logo

DAISY CREMATION URNS:
Throughout the year I have been working on the Daisy Cremation Urns website and brochure, and we relaunched the new website towards the end of last year. I spent a lot of time learning about coding and opencart to get this website right…

Daisy Cremation Urns Home Page

Daisy Cremation Urns Home Page

ARGAN VIE:
I continued to tweak the branding, and design packaging for Essential Oils Direct’s line of Argan Oil products – Argan Vie:

Argan Vie Logo

Argan Vie Logo

Argan Vie Packaging

Argan Vie Packaging

Essential Oils Direct:
As well as the Argan Vie Products, we worked on labels and product shots, as well as a logo for aromatherapy points for the online store:

Aroma Point Logo

Aroma Point Logo

EOD Labels

EOD Labels

FLAVEL:
Another job in collaboration with Rachel from Colourclear Graphic Design – this was a fun job updating the design and information for 2013’s Comedy Festival Leaflet and posters. The templates were similar to the previous year, and we tweaked the design with the new information. (More about this in a future blog post…)

Comedy Festival Logo

Comedy Festival Logo

Flavel Comedy Flyer

Flavel Comedy Flyer

Flavel Comedy Posters

Flavel Comedy Posters

I also completed the re-brand of my own Graphic Design company:

LAURAPAKORA DESIGN:

Laurapakora Design Logo

Laurapakora Design Logo

Laurapakora Design Home Page

Laurapakora Design Home Page

Laurapakora Design Stationary and Print

Laurapakora Design Stationary and Print

I worked on a personal project based on the Reading Challenge I had set myself the year before, to read 30 books:

Book Review Reading Challenge

Information Design on the books I read in 2011.

I entered a competition to design characters for an alphabet, called “What’s Your Type” by “Oh Momma”, and one of my letters won…

My winning "i"

My winning “i”

I entered and was shortlisted for the South Devon Business Excellence Awards “Young Entrepreneur of the Year Award”:

Shortlisted for the Young Entrepreneur Award

Shortlisted for the Young Entrepreneur Award

And I read and reviewed four different Art and Design books, both for this blog and my other Book Review blog, Information is Beautiful, Graphic Design: A Concise History, How to Design Websites and Creative Inc.

…and that was just the business… in my personal life, I read 50 books, I turned 30, I dyed my hair bright red, I climbed, I sailed, I ran my first marathon and my second half marathon, I sang in a Gilbert and Sullivan musical: Mikado, I bought a boat in a syndicate, we won our first sailing series this Autumn, I watched and enjoyed the Olympics, I went to a street party for the Jubilee, I spent a week in Spain, got married, and spent three weeks in New York and driving around California! Phew! 2013 has a lot to live up too…

I have many plans for Laurapakora Design this year, so watch this space for more… first up, I will be updating my website with new work, and finalising a few projects, including a new website and branding for a False Nail Design company – Skulls and Rubys – which should be launched in the next few weeks.

Happy New Year!
TTFN,
Laura

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

New Work: Argan Vie

This is an ongoing project but I wanted to share with you all the work so far…

Essential Oils Direct approached me about a year ago to help them with some branding work for several different projects, which we’ve been working on. Argan Vie is an organic fairtrade Argan Oil product, at present the oil itself from the kernels of the Argan tree, found mainly in Morroco.

EOD asked me to design the logo and branding for this product, at first, just the oil itself but hopefully there will be some new products on the not so distant horizon. I looked at Morrocan art, the colours, style and patterns used, and at the tree itself and the kernels. I came up with a few different ideas:

Argan Vie Logo Ideas

I went for 3 different approaches, looking firstly at the patterns and shapes used in Morrocan art, and a mediteranean colour pallette. The second idea used the typography and the finials and counters of the a as a drop of oil. The third was more clinical and modern look at the brand.

We decided to go for the second option, and the final design for the logo was created:

Argan Vie Logo

I used a Modern Serif typeface – Bodoni, with contrast between the thick and thin strokes and thin straight serifs, as this is a very elegant typeface, and is often associated with beauty and fashion (think of Vogue magazine…) I went with lowercase as this made the brand slightly warmer and friendlier, and fitted with the use of the lowercase a as the logo.

We then set about designing the packaging, trying out different bottles and labels. The 50ml and 100ml bottles are silver coloured with a clear label over the top – the type looks lovely and crisp against the silver colour. The soap is just a band of cardboard, we are keen not to use too much packaging.

Argan Vie Oil, 100ml and 50ml, Argan Vie Soap

Close-up of Argan Vie Oil Bottle

Close-up of Argan Vie Oil Bottle

Argan Vie Soap Label

We’re still developing some newer products in the range, and more packaging, so watch this space for more Argan Vie! You can buy the oil here: Argan Vie and visit Essential Oils Direct here.

TTFN,
Laura

Tagged , , , , , ,

Valentine’s Day Inspiration

I know, I know, it’s just a good excuse for Greetings Cards companies to get more money out of us, but I’m a soppy romantic at heart and I love Valentine’s Day. So whilst searching for some inspiration for my homemade card for my beloved, I came across some really creative bits and pieces…

NERD VALENTINE:

Nerdy Valentine Gift Ideas

A fantastic site with some brilliant ideas for Valentine’s Day. It’s better than most of the usual crap… roses, chocolates etc. and would be good for birthdays/Christmas etc. The “Etch-A-Sketch iPad cover” is one of my favourites (I just need an iPad…) and the cards and prints on here are lovely. Well worth a look for that special someone.

2. Country Living Tree Carving App:

Tree Carving App for iPhone

I found this on Design Sponge Blog, and bought it straight away! It’s so sweet, and for 59p it’s well worth it to show your loved ones that you care.

3. Will You Be My Valentine?

Valentine's Day Card by Brian Swarthout

I found these cards on FPO, a fantastic source of print inspiration. These are simple, yet sweet, and even come with a little checkbox answer slip on the back. I wish I had received one of these!

4. Marian Bantjes Valentines Day Cards

Marian Bantjes Recycled Valentine's Day Cards

These Valentine’s Day cards were designed and made by Marian Bantjes. She took old Christmas cards and laser cut them into this design – inspired and beautiful!

 

5. “Love Life, Day by Day”

"Love Life, Day by Day" Poster

Designed by Brigada Creativa, this poster is designed to be started whenever you like. Each day you colour in a portion of the heart, Time together, Conversation, Caress-Kisses and Sex. You can then see at a glance how well your relationship is doing. The plan is to have an all red poster! Buy them here!

6. Zombie Card

Zombie Card by Kirsten Felbert

I found this card on Behance.Net and it caught my eye! Really lovely typography here, and I love the little brain in the counter of the b. I just wish I could buy it!

 

7. KuroCo Letterpress Cards

Letterpressed Valentines Day Cards

Fab cards that you can buy here, a little bit naughty but lots of fun!

8. Love Brew

Love Brew by Staci Paul

I love the type treatment on this packaging, gorgeous work form Staci Paul.

Well, that’s my Valentine’s Day inspiration, watch this space for my Valentine’s Day card this year…

TTFN,

Laura

Tagged , , , ,

This Week’s Inspiration

Here we go, a quick round up of my inspiration this week, before I’m off for some tapas and a beer…

1. New Year Resolutions

Chris Doyle's New Year Resolution

Chris Doyle’s funny booklet of his New Year’s Resolution.

2. Dot

Dot: The worlds smallest stop motion animation

This stop-motion animation was created by UK Aardman studio with a Nokia N8 and a Cellscope (a 50x magnifier for smartphone).

3. MyBuilder.com Commercial

MyBuilder.com Commercial

Fabulous advert by Sell! Sell! and directed by Mark Denton at Coy!

4. One hell of a hat…

Beach Hat

…made by Chrissie King, owner of Hat Therapy.

5. Good Ol’ Sailor Vodka

Good Ol' Sailor Vodka Packaging

Packaging design by Swedish Studio: Division – I love this style.

6. Royal Mail’s Christmas Stamps

Wallace & Grommit Christmas Stamps

I know it’s a bit early, but these are great, aren’t they?!

7. “This is not a test”

Self promo by Measure Inc.

Visual Communication Lessons and self promotion all rolled into one.

8. Feeling Good

Animation for Nina Simone's "Feeling Good"

Amazing little animation created for a motion graphics class by Tamara Conolly.

9. Gastrotypographicalassemblage

Gastrotypographicalassemblage Exhibition

Wonderful typography, including this wall, Gastrotypographicalassemblage: The Designs of Lou Dorfsman at London’s Kemistry Gallery.

10. Tatiana Plakhova

Artwork by Tatiana Plakhova

Gorgeous artwork from Tatiana Plakhova.

Well that’s it for this week. Have a good weekend,

TTFN,

Laura

Tagged , , , , , , , , , , , , , , , , , , ,

This Week’s Inspiration

Woohoo! On time this week! This is due to a new app I have – “EpicWin“. Go and buy it, it will change your life (well, it’ll make you smile and possibly make you get through your to-do list a little quicker…) Anyway, here it is:

1. Leon Ryan

Ace of Spades by Leon Ryan

Some fabulous work by illustrator Leon Ryan.

2. Ribbons of Red

Ribbons of Red Business Cards

Letterpressed cards for Ribbons of Red – a design studio with a big heart.

3. myFry

The Fry Chronicles - app

An app for the new autobiography from Stephen Fry – myFry.

4. Making Future Happen

Berg's Making Future Magic

Design Studio Berg’s new film: Making Future Magic. Pretty impressive!

5. Yum Yum’s new toys

Yum Yum's new toys

Brilliant new toys from Yum Yum London! I want them all!

6. The Gentle Beast

The Gentlebeast by Shane Duquette

I’m a sucker for a well designed book. Here’s Shane Duquette’s book “The Gentlebeast“.

7. Moonstruck

Moonstruck Chocolate Packaging

Lovely illustrated chocolate packaging from typographer: Kate Forrester.

8. The Farmers Cart

The Farmers Cart branding by Ten and a Half

Nice identity work from English studio: Ten and a Half.

9. Ampersand Letterpress Print

Ampersand Letterpress Print

Ampersand print from Colorcubic, a studio from Portland, Oregon.

10. The Royal Opera House

The New Crest for The Royal Opera House

New redrawn crest for the Royal Opera House – absolutely stunning.

That’s all for now, I’ll post again soon with some new work…

TTFN,

Laura

Tagged , , , , , , , , , , , , , , , , ,
Advertisements