Tag Archives: typography

Met Office Information Design

For the first 3 months of the year, I worked at the Met Office in Exeter. It was a 3 month contract with them to work with the Design Studio there, and it was great fun! The Met Office is a great place to work, it’s a big building with a restaurant, cafe, gym, shop, a little community all within, and the people there were lovely. I really enjoyed it, and loved the work I did – which ranged from development work on the websites and apps, to information design like the examples below.

Here are a few examples of some of the work I did whilst I was part of the design team:

Winter Statistics

Winter Statistics

Grand National 2014

Grand National 2014

Summer Partners

Summer Partners

These were great fun to work on – we have basic colours and a style to stick to but other than that I was able to be as creative as I wanted. These have appeared on Facebook, twitter, google plus or have been sent round to advertisers and sponsors.

TTFN,
Laura

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New Devon Carers Newsletters

Another edition of the Devon Carers Newsletters has been designed, printed, mailed out, uploaded, and emailed…

Eastern Summer Edition 2013

Northern Summer Edition 2013

Southern Summer Edition 2013

As usual, the three different editions had the different sub-brand colour for the front page, middle pages and back page…

Eastern Front Page

Eastern Front Page

Northern Front Page

Northern Front Page

Southern Front Page

Southern Front Page

But we have now added the partner logos along the footer – Devon Carers is now recognised by Carers Trust!

We have different localised information and events for the three different areas on the middle pages and the calendar:

Eastern Local Pages

Eastern Local Pages

Northern Local Pages

Northern Local Pages

Southern Local Pages

Southern Local Pages

Northern Calendar

Northern Calendar

You can see more of my Devon Carers work here on my website.

TTFN,
Laura

 

 

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Christmas Ducks…

A little early, as it’s not quite December, but here some festive work I have been working on…

The Duck Company UK released two new ducklings this year… a wooden duck dressed as Santa, and a white painted duck personalised with ribbon and painted messages. I photographed both of them, ready for the website and promotional e-shots:

Santa duckling with duckys and baubles

Santa duckling with duckys and baubles

Christmas duckling and box

Christmas duckling and box

I use an infinity cove made from a piece of white card inside a softbox, with two tungsten lights. The white background helps to make the ducks really stand out and shows them at their bright and colourful best!

Three in a row...

Three in a row…

Santa duckling and gift box

Santa duckling and gift box

There were hours of fun to be had with these, photographing them with the decorations and baubles, and with other ducks. I try to make the shots more interesting by adding other products or a few props, so that customers can see them in context regarding size, and also to make the website and the e-shots a bit more captivating. I got some good shots ready for the emails, which I used the normal DCUK e-shot branding, We use neutral beige and brown colours to compliment the natural wood and bamboo of the ducks, and also to enhance the vivid and bright colours of the painted products.

Santa Duckling E-shot

Santa Duckling E-shot

Christmas duckling e-shot

Christmas duckling e-shot

The emails go out to our database of customers, and the images and a brief message with a link to the site goes out to the Facebook page. After the success of the Diamond Jubilee duckling (who sold out 100 in 2 days) we weren’t sure how successful this would be… The Santa ducklings sold out within 3 days of the email going out, the Christmas ducklings are still in stock… but only just!The e-shots and the Facebook posts seem to be working well to get new products out and seen by potential customers.

If you want to order one, or see more ducks, head over to the website: www.theduckcompany.co.uk.

We’re hoping to have a bit of a re-brand for the ducks in the New Year, so this is probably the last you’ll see of the natural beige and brown, and Akzidenz Grotesk… keep your eyes peeled for more on that next year. For now though, you can see the existing site and some of my product photography here, and more of the e-shots that I have designed for The Duck Company UK here on my website.

TTFN,
Laura

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Devon Carers Winter Newsletter

Well, I’m back in the studio full time after all the excitement of the honeymoon, and here’s the first completed job as a married woman 😉

The winter edition of the Devon Carers Newsletter – for all three areas has just gone online on the website, and the physical copies will be posted next week. Using the designed template from the new brand (a collaboration between myself and Colour Clear Graphic Design) I put together this Winter’s edition.

Front Pages of the three editions

Front Pages of the three editions

The front pages, calendar back page and the middle local page spreads are all colour co-ordinated to match the different areas of Devon – Northern, Southern and Eastern.

Eastern Local Page Spread

Eastern Local Page Spread

Northern Local Page Spread

Northern Local Page Spread

Southern Local Page Spread

Southern Local Page Spread

Eastern Calendar

Eastern Calendar

The newsletter is designed with carers in mind – small snappy articles, information that is of the utmost benefit to the carers, and type that is easy to read. You can find out more about Devon Carers and download the new newsletters here.

TTFN,
Laura

 

 

 

 

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New Project – Impulsive Racing Logo

A few months ago, I said goodbye to Mischief – the yacht I have been sailing on for nearly 9 years…

The owner had decided to sell, and that 5 of us would buy a racing yacht together to race more competitively and share the costs, and in August, the deal was done and Mischief sailed off into the sunset… round the corner to Plymouth.

We then started looking seriously for a new yacht, at quarter tonners and Impalas in particular as this model would provide us with some good competition where we are (there are 4 Impalas in Brixham, and several in Plymouth, and a few other boats that are similar.) We found out that Impulsive (a local boat with a lot of history)was sort-of up for sale – the owner was up for selling us 1/6th of the boat each, so that there would be 6 owners, and whilst I was on holiday, through several phone calls and text messages, we bought the boat!

Impulsive - the pale blue hull in the foreground

Impulsive – the pale blue hull in the foreground

We are sailing Impulsive a little more seriously than Mischief, we have some new sails, and the yacht itself is more competitive, so we got together to design a new logo for some new crew gear. There are many superstitions around sailing and the sea, no green on the boat, if you change the name of the boat, you change the luck, and it’s bad luck to wear gear with a different name on, so I got on it and designed a new logo for Impulsive (which we think is quite an appropriate name really!) ready for embroidery.

We stuck to a similar design to Mischief, as this is an evolution of the team, rather than something completely different, and used the “smurf” blue as the hull of the boat is this colour (and sadly this is our nickname…)

The Impulsive logo

The Impulsive logo

We sent the logo off to Crabstitch to be embroidered, where we came across a small problem – when stitched, the line round the edge was too big and looked too much, so Paul at Crabstitch did us an example with no border, which looked much better. We had new blue and white t-shirts printed:

T-shirt embroidery

T-shirt embroidery

And we also had some badges printed that we could stitch over the top of our existing gear, to change the name:

Badges

Badges

Badges stitched onto t-shirts

Badges stitched onto t-shirts

So far we seem to be doing well, we had some good results in the local regattas, and a few 1sts and 2nds here and there too! Thanks to Paul at Crabstitch for the embroidery too!

TTFN,
Laura

 

 

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Laurapakora Design… New branding!

Well, I have been working on this for a while now, and introduced it a few months back, but I have finally got everything done, finished and printed…

My new logo

This is such a difficult project, I am my own biggest critic, and a perfectionist, so this has taken a while… I have been tweaking and tweaking as I have found it difficult to stop!

Firstly, here’s the new website, it’s been up and running for a while, and I’ve finally finished the tweaks. (For now…) Laurapakora Design

Laurapakora Design Home Page

Laurapakora Website – Gallery and Portfolio

Laurapakora Website – About Me

I have kept the branding minimal as this is my style, and also to not detract from the photos of my work. All photos have been taken by either myself or my husband-to-be.
The typefaces used are Museo Sans for the text and navigational links – a wonderful typeface designed by Jos Buivenga, from Exljbris Font Foundry and Megalopolis, which I have really enjoyed playing with (especially the ligatures and alternatives), designed by Jack Usine from Smeltery.

I have extended the branding to my blog (as you can see), using the “Forever” theme by Automattic, combined with the Museo Sans typeface through Typekit and a little tiny bit of custom CSS.

Laurapakora Design Blog

I have also branded my twitter and Facebook Page.

My Twitter Page (@laurapakora82)

With the Facebook welcome page and the website home page I have been playing around with typography using the fantastic Megalopolis typeface, describing what I do, but also conveying different messages. I have been trying to change the home page occasionally, with a new year message, Valentines Day sentiments and links to different things I have been involved in such as the Sketchbook Project.

My Facebook Welcome Page

New Year Home Page

Valentines Day Home Page

What’s Your Type Voting Home Page

Finally, here is the print work…

Laurapakora Design Stationary and Print

I designed a letterhead and basic invoice/quote template, following on from the website style, with the logo in the left corner. I have stuck to the two main colours of red and black on white, keeping it clean and simple.

Invoice Design

Letter Design

The compliment slips follow the same design, again using the small version of the typographic description of what I do:

Compliment Slip

Finally, I designed a business card and flyer. The business card is similar to the letterhead and compliment slip, printed on a coated silk card. The flyer extends the typographic idea, with a longer and bigger typographic design. These all use Museo Sans throughout for the main text. The flyer is eye catching, even when in a pile of other flyers (I tested this at the Bliss Ladies Nite with great results!)

Flyer

Business Cards

Phew! Finally all done and in place. Keep an eye on here and on the website as there is new and updated work going up at the moment, and thanks for following me!

TTFN,
Laura

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New Updated DCUK Work

It’s been a busy couple of months at the Duck Company HQ in Totnes, and we’ve been working on new e-mail newsletters to let the customers know of all the new arrivals!

Mother’s Day email with the new design

We have redesigned the e-shots, using more white space. We have also designed these e-shots so that you can scroll down and see more, utilising the fact that it’s on a screen a lot more. The area above the fold should be enough to draw people in, and make them want to scroll down, and then click on the email links to go direct to the website to find out more.

The Duck Company UK has q loyal following of fans and customers, and the e-shots should hopefully provide them with information on new ducks, special offers and perfect seasonal gifts from the website.

2012 Easter e-shot

Thank you teacher

I have kept the original brand colours, and the style of the photography, but made the designs cleaner and more simple. This makes the images more eyecatching, and I kept the amount of text to a minimum, using different weights, colours and sizes to make different messages stand out.

Diamond Jubilee Ducklings

The e-shots seem to be working well, the Diamond Jubilee e-shot, combined with a brief message on Facebook caused the entire stock of limited edition ducklings to sell out in 4 hours.

Most of the e-shots are designed for a UK audience and then again for a US audience as DCUK have customers on both sides of the pond.

White Jubilee Duckling Email

We have used the e-shots for the trade customers as well, in particular, to advertise Trade Fairs and new stock.

Easter Trade Email

If you like the look of the ducks, and want to find out more, visit the Duck Company UK site here.

You can see this project and more on my website here: www.laurapakoradesign.co.uk.

TTFN,
Laura

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“What’s Your Type” Competition Update

Just a quick update to let you know that all your hard work voting paid off… And one of my letters made the winning alphabet!
My ‘i’ (pictured below) is the final i of the alphabet!

20120404-114600.jpg
You can see a full list of the winners over on Oh Momma’s blog.
I’ll update you all on the poster and other information soon.

TTFN,
Laura

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New Work: Argan Vie

This is an ongoing project but I wanted to share with you all the work so far…

Essential Oils Direct approached me about a year ago to help them with some branding work for several different projects, which we’ve been working on. Argan Vie is an organic fairtrade Argan Oil product, at present the oil itself from the kernels of the Argan tree, found mainly in Morroco.

EOD asked me to design the logo and branding for this product, at first, just the oil itself but hopefully there will be some new products on the not so distant horizon. I looked at Morrocan art, the colours, style and patterns used, and at the tree itself and the kernels. I came up with a few different ideas:

Argan Vie Logo Ideas

I went for 3 different approaches, looking firstly at the patterns and shapes used in Morrocan art, and a mediteranean colour pallette. The second idea used the typography and the finials and counters of the a as a drop of oil. The third was more clinical and modern look at the brand.

We decided to go for the second option, and the final design for the logo was created:

Argan Vie Logo

I used a Modern Serif typeface – Bodoni, with contrast between the thick and thin strokes and thin straight serifs, as this is a very elegant typeface, and is often associated with beauty and fashion (think of Vogue magazine…) I went with lowercase as this made the brand slightly warmer and friendlier, and fitted with the use of the lowercase a as the logo.

We then set about designing the packaging, trying out different bottles and labels. The 50ml and 100ml bottles are silver coloured with a clear label over the top – the type looks lovely and crisp against the silver colour. The soap is just a band of cardboard, we are keen not to use too much packaging.

Argan Vie Oil, 100ml and 50ml, Argan Vie Soap

Close-up of Argan Vie Oil Bottle

Close-up of Argan Vie Oil Bottle

Argan Vie Soap Label

We’re still developing some newer products in the range, and more packaging, so watch this space for more Argan Vie! You can buy the oil here: Argan Vie and visit Essential Oils Direct here.

TTFN,
Laura

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What’s Your Type Competition – Voting has started!

Happy New Year! And what a way to start 2012… a competition!

My entries for the What’s your Type competition are now up and can be voted for. All you need to do is go to the Facebook Gallery and “like” an image – each “like” = a vote.

Here are my entries again to remind you:

c (image number 53)

Z (image number 54)

 

g (image number 55)

g (image number 56)

i (image number 57)

n (image number 58)

O (image number 59)

s (image number 60)

Z (image number 61)

So if you like them, please go and vote, and also check out all the other amazing entries and vote for them there too.

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